Real people are walking the runways in an abolition of traditional beauty
Implications - Picture-perfect beauty has become ubiquitous, driving cutting-edge designers to more extreme and ‘real’ characters for their new icons. We are likely to see more examples coming on the runway, bringing new marketing and fashion opportunities. Interestingly, the use of real beauty seems to generate more notice than traditional beauty itself.
Trend Themes
1. Real Beauty - The use of real beauty instead of traditional beauty generates more notice on the runway.
2. Senior Models - Casting senior citizens to walk the runway and appear in fashion ads is proving to be popular, highlighting the art of aging gracefully.
3. Unconventional Modeling - Agencies are specializing in unique and character models to break the traditional modeling mold.
Industry Implications
1. Fashion Industry - New marketing and fashion opportunities on the runway, casting senior citizens and unconventional models.
2. Beauty Industry - A focus on real beauty instead of traditional beauty could be an opportunity in beauty campaigns.
3. Talent and Model Agencies - An opportunity to focus on unique and character models, accommodating a diverse cross-section of people.
6 Featured, 6 Examples:
518,232 Total Clicks
Date Range:
Jun 08 — Sep 08
Trending:
Hot
Consumer Insight Topics:
