History repeats itself and the time for the 90s is now
Implications - Our aesthetic ideals have come far from the days when Aphrodite symbolized beauty, but the fashion industry is now glimpsing (slightly) back to the past. While doll-faced waifs were in demand in 2007, in 2008, the elegance of the 90s returned with a demand for the original 6 supermodels.
Trend Themes
1. Return of the 90s - Revivals of fashion trends from the 90s are being seen in the fashion industry with a demand for the original 6 supermodels.
2. Romantic and Retro Themed Fashion Ads - The use of nostalgia, nostalgia aesthetics and romantic themes with a focus on braids and long flowing dresses in fashion advertisements.
3. Original Supermodels Group Campaigns - Original supermodels being featured together in group campaigns for top fashion houses.
Industry Implications
1. Fashion Industry - The fashion industry can take inspiration from the 90s and nostalgia aesthetics for their advertisements.
2. Marketing and Advertising Industry - The use of known supermodels for advertisements can have a greater impact and reach than using celebrities.
3. Photography and Videography Industry - Trends can also be seen in the style and portrayals of models in photography and video, with nostalgic and romantic themes being prevalent.
12 Featured, 2 Examples:
567,822 Total Clicks
Date Range:
Jan 08 — Sep 08
Trending:
V. Hot
Consumer Insight Topics:
