Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Return of the 90s

History repeats itself and the time for the 90s is now

Implications - Our aesthetic ideals have come far from the days when Aphrodite symbolized beauty, but the fashion industry is now glimpsing (slightly) back to the past. While doll-faced waifs were in demand in 2007, in 2008, the elegance of the 90s returned with a demand for the original 6 supermodels.
Trend Themes
1. Return of the 90s - Revivals of fashion trends from the 90s are being seen in the fashion industry with a demand for the original 6 supermodels.
2. Romantic and Retro Themed Fashion Ads - The use of nostalgia, nostalgia aesthetics and romantic themes with a focus on braids and long flowing dresses in fashion advertisements.
3. Original Supermodels Group Campaigns - Original supermodels being featured together in group campaigns for top fashion houses.
Industry Implications
1. Fashion Industry - The fashion industry can take inspiration from the 90s and nostalgia aesthetics for their advertisements.
2. Marketing and Advertising Industry - The use of known supermodels for advertisements can have a greater impact and reach than using celebrities.
3. Photography and Videography Industry - Trends can also be seen in the style and portrayals of models in photography and video, with nostalgic and romantic themes being prevalent.
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
12 Featured, 2 Examples:
566,762 Total Clicks
Date Range:
Jan 08 — Sep 08
Trending:
V. Hot
Consumer Insight Topics:

Featured Examples

Naughty Fashion Shoots
Naughty Fashion Shoots
Claudia Schiffer & Joseph Gordon-Levitt in GQ
The little boy from "3rd Rock From The Sun" has surely grown up! My favorite rising actor, 27 years old Joseph Gordon-Levitt, gets down and dirty with the original Supermodel Claudia Schiffer in a naughty… MORE
play_circle_filledPin-Up Fashion
Pin-Up Fashion
Louis Vuitton Goes Retro for Spring-Summer 2008 with Six Top Models
Under a retro and superb stylish environment, these pictures showcase six top supermodels in the Louis Vuitton Ad campaign for their Spring Summer 2008 Collection. LV created these glamorous shots with… MORE
Superheroes Stripped
Superheroes Stripped
Claudia Schiffer Covers German Vogue
When dealing with sexuality, most magazines do it stealthy… but not German Vogue. The only words on the cover of the June 2008 issue are “SEX by Mario Testino” written across an image of a nearly… MORE
Romantic Cafe Fashion Ads
Romantic Cafe Fashion Ads
Kate Moss & Gaspard Ulliel for Longchamp
The ever ubiquitous Kate Moss stars alongside French actor Gaspard Ulliel in the new ad campaign for Longchamp Fall/Winter 08-09. The stylish black and white campaign was shot by Alas & Piggott with a… MORE
Mediterranean Themed Fashion Ads
Mediterranean Themed Fashion Ads
Roberto Cavalli Spring/Summer 2008
There is Aachic elegance to this Greek-themed ad campaign featuring models Daria Werbowy, Eva Herzigova and Kate Moss. Roberto Cavalli selected these models for his Spring/Summer 2008 campaign, then added… MORE
Risque Supermodel Editorials
Risque Supermodel Editorials
‘There's only one Naomi' in Italian Vogue
In addition to having four different covers for its July 2008 black issue, Vogue Italia featured two of the cover models, Naomi Campbell and Sessilee Lopez, in two editorials. Photographed by Steven Meisel,… MORE
Original Supermodels in Today's Magazines
Original Supermodels in Today's Magazines
Vanity Fair September 2008 Issue
Miss the catwalk queens from yesteryear? Then feast your eyes on Vanity Fair’s September 2008 issue where you will be treated to photos of supermodels you’ll instantly recognise. Familiar faces… MORE
Original Supermodels Still Hot
Original Supermodels Still Hot
Claudia, Christy, Naomi and Linda for Fall 08
In the spring Trend Hunter readers learned that top fashion houses were dumping celebrities in favor of proven supermodels like Claudia Schiffer, Christy Turlington, Naomi Campbell who were being featured… MORE
Birthday Suits on Magazine Covers
Birthday Suits on Magazine Covers
Naomi Campbell for i-D
British supermodel Naomi Campbell is a very busy woman: after being featured in the much-hyped, all-black July Vogue Italia issue, the blackberry-throwing, temperamental supermodel is featured on the August… MORE
Quadruple Magazine Covers
Quadruple Magazine Covers
Vogue Espana Has 4 Kate Moss Covers
Bianca recently treated us to a post on the double Nylon magazine cover featuring two Gossip Girl starlets, so I had to one-up her with a fashion magazine using not three, but four covers for a single… MORE
play_circle_filledPartying With Lizards
Partying With Lizards
Naomi Campbell for Hot SoBe Life Water
Supermodel Naomi Campell is a black magic woman in the new SoBe Life Water commercial. After the success of the Superbowl 2008 ad, in which she danced alongside lizards to Michael Jackson's Thriller,… MORE
Retrospective Catwalk Style
Retrospective Catwalk Style
Supermodels of the 1990's
Most of us probably could not name a single top model of today. The era of the supermodel is long past. This video is a look back at the women who were at the top of their game in the 1990’s. People… MORE