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Body Canvas

Body paint as clothing subsitute for attention-grabbing publicity

Implications - Body paint was one of the hottest mediums of living art forms in 2008. It was used in magazine editorials, provocative advertising campaigns, and as shock-inducing methods to raise social awareness. Using the human body as a canvas is one of the most exoteric ways to legitimize nude photography.
Trend Themes
1. Living Art Forms - Body paint was used as a form of living art to create provocative advertising campaigns, magazine editorials, and shock-inducing methods to raise social awareness.
2. Handvertising - Several companies have used the medium of hand painting in their advertising campaigns, creatively showcasing cultural and historical traits of various countries.
3. Commercial Body Painting - Body painters like John Vargas are using their talent for commercial body painting to work with both male and female models in fashion and advertisement.
Industry Implications
1. Fashion Industry - Body paint was used in provocative magazine editorials, photo shoots, and advertising campaigns, making a bold impact on the fashion industry.
2. Advertising Industry - Body paint was used creatively in various ad campaigns with companies using living art forms and hand painting to promote their products.
3. Beauty Industry - Body painters like Temptu Paints create airbrush make-up, temporary tattoos, body art and special effects makeup for Hollywood movies, TV shows, commercials, and the fashion industry.
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 6 Examples:
4,836,660 Total Clicks
Date Range:
Feb 08 — Sep 08
Trending:
Viral
Consumer Insight Topics:

Featured Examples

play_circle_filledWearing Nothing
Wearing Nothing
Sports Illustrated 2008 Body Paint Shoot
Hottness alert… We have featured the funny Sports Illustrated shoot with Heidi Klum and Will Ferrell, but now we bring you the sizzling ‘body paint’ Swimsuit shoot. Photographed by Antoine Verglas and… MORE
Wearing Nothing (II)
Wearing Nothing (II)
Heidi Klum Body Paint Shoot by Rankin
Although Supermodel Heidi Klum had a funny shoot with comedian Will Ferrell in the latest Sports Illustrated Swimsuit Issue, I guess she felt a little left out from the hot “Body Paint” shoot. So Heidi… MORE
Painted Nudevertising
Painted Nudevertising
Wearing Nothing But Ultra Thin Panty Liners
What better way to show the sheerness of a feminine hygiene product than by using a totally naked model? Ultra Thin Panty Liners had these print ads created to promote the launch of their product in South… MORE
Commercial Body Painting
Commercial Body Painting
John Vargas' Work
Here at TrendHunter.com, we have featured works of body paint on a few occasions. Now, we want to introduce the work of John Vargas. Vargas is an Ecuadorian artist who does commercial body painting and… MORE
Urban Body Graffiti
Urban Body Graffiti
Walee's Graphic Designed Skin
If you're talented at graphic arts or have a gift for graffiti, why limit yourself to traditional mediums? Walee (Waldo Lee) doesn't. He uses the female body as his canvas, putting his design skills toward… MORE
Body Paint Ads
Body Paint Ads
Bit Copa Beer
"Refreshingly Brazilian, a Bit more exciting" that's what the campaign for Brazilian Bit Copa beer claims. I say, more than just a bit exciting! The print ads successfully create a Brazilian carnival… MORE
Painted Skin Shoes
Painted Skin Shoes
Temptu Paints
The shoe, the stilettos and the Adidas sneakers you see in the gallery are all trompel'oeil paintings applied directly to the feet by a company named Temptu Paints. The New York City-based company specializes… MORE
Cultural Handvertising
Cultural Handvertising
AT&T Campaign
AT&T has created a multi-cultural print campaign using painted hands. Each image is very colorful, light, and artistic. It is made in a cartoonish kind of way, which makes it eye catching and very fun… MORE
Body Paint for the Rainforest
Body Paint for the Rainforest
Joaquin Phoenix on 4REAL
Actor Joaquin Phoenix joined the Yawanawa people of the Brazilian Amazon rainforest as part of a new series for MTV Canada called 4REAL. The actor, who is active in many social causes, hopes to bring attention… MORE
Artvertising With Hands
Artvertising With Hands
HTC: Set Your Fingers Free
This is an awesome video ad for smartphone brand HTC that stars.... a pair of fingers! The “Set your fingers free” spot follows a pair of fingers from their house through several beautifully detailed… MORE