Exorbitantly priced food gets viral attention
Implications - Melons, sundaes, desserts and hamburgers costing into the thousands of dollars sounds ridiculous at first, but could you use this to your advantage? In some cases, these items have been sold as part of charity fundraisers; instead of just writing cheques, donors get a taste of opulence in return.
Trend Themes
1. Luxury Food and Beverage - There is a rise in the consumption of ultra-expensive food and beverages, which presents an opportunity for brands to create high-priced, limited edition products to meet this growing demand.
2. Charitable Experiences - Collaborating with charities to offer ultra-luxury, high-priced experiences, such as opulent meals, is a new way to engage with consumers while also supporting important causes.
3. Exclusivity - Creating exclusive, limited edition products, such as rare cognacs and expensive ice cream sundaes, is a way to offer luxury and exclusivity to consumers who are willing to pay for it.
Industry Implications
1. Food and Beverage - The food and beverage industry can look to create high-priced, limited edition products to cater to the growing demand for luxury food and beverages.
2. Charity and Non-profit - Charities and non-profit organizations can collaborate with luxury brands to offer high-priced experiences as fundraising initiatives.
3. Hospitality - Hotels and restaurants can create luxurious and exclusive dining experiences, such as ultra-expensive burgers and cocktails, to appeal to wealthy consumers looking for unique experiences.
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344,411 Total Clicks
Date Range:
Apr 06 — Sep 08
Trending:
V. Hot
Consumer Insight Topics:
