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Style Over Tradition

Even the most conventional product categories are changing shape

Implications - Even in some of the most traditional sectors, style is becoming more important than function. Luxury timepieces used to be a static product category, with only a few brands and classic designs representing status. However, modern design and cutting-edge technology are evolving style far beyond the status quo.
Trend Themes
1. Luxury Hi-tech Watches - Combining both experimental technology and a luxury style makes a product like the Shine watch by Vlad Icobet appealing to the young wealthy entrepreneurs.
2. LED Technology in Fashion - LED Swarovski crystals were used in the Swarovski Signity watch to create a design that changes color in response to touch, suitable for the high-tech society we live in.
3. Timepieces as Fashion Accessories - Custom luxury watches like Kudoke Skeleton watches can charge a very high price by placing emphasis on the intricate mechanics and clockwork qualities of their designs making it a one-of-a-kind fashion accessory.
Industry Implications
1. Luxury Watches - Integrating technology in the designs of luxury watches gives companies opportunity to target wealthy youth and Master of the Universe type customers
2. Fashion Accessories - There is a growing demand for fashion accessories that reflect modern technology. LED technology has become especially popular for companies who want to cater to that demand.
3. Airlines - The development of electronic paper and wearable technology has opened up opportunities for airlines to begin issuing smartwear gadgets like Ticketime board passes to their passengers.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
12 Featured
269,599 Total Clicks
Date Range:
Apr 08 — Sep 08

Featured Examples

E-Paper Boarding Pass Watches
E-Paper Boarding Pass Watches
Ticketime
If you've ever flown from Europe to Asia with multiple stops in between, you would definitely appreciate this watch designed by Jacky Wu, Neo Chen & Eric Liu. Ticketime is a boarding pass as well as a… MORE
Watches of 2154
Watches of 2154
Futuristic Designs by Timex & One and Co.
Timex teamed up with One and Co. to design what they imagine could be desirable watches for the future. But not the short term future of a couple of months from now; the far future of 2154. Almost 150… MORE
$550,000 Luxury Watches
$550,000 Luxury Watches
The Hysek Colosso
The Hysek Colosso limited edition watch is aptly named - it is a colossal watch both in size and in price tag ($550,000). Hysek, the watch company says it is the most complex watch ever. The case is… MORE
Custom Luxury Watches
Custom Luxury Watches
One of a Kind Kudoke Skeleton Watches
These are Kudoke German Skeleton luxury watches. The watches are one-of-a-kind hand-made models that also comes with hand-engraving. Kudoke only makes a handful of these intricate watches so you can imagine… MORE
Braille Watches
Braille Watches
The X-Watch
The X- Watch by Damian Kozlik is a sexy X shaped L.E.D. timepiece that is designed for both sighted and blind people. Blind people can use the X-Watch by moving their fingers along the graduated watch… MORE
Gem-Filled Watches
Gem-Filled Watches
Vlad Icobet's Shine
The Shine, designed by Vlad Icobet, is a high tech watch which combines luxury and fashion with advanced materials. The concept watch, which is made of ceramic filled with white gemstones, uses an advanced… MORE
Multi-Colored Animated Watches
Multi-Colored Animated Watches
Infection
Famous for their unique and unconventional watch designs TokyoFlash’s latest model, Infection, keeps up that legacy with an original concept that sports a striking full face mirrored lens and an innovative… MORE
$300,000 Day & Night Watches
$300,000 Day & Night Watches
Watch Only Shows 2 Times
"Excuse me, sir. Would you happen to have the time?" "Certainly, my good fellow. It is... day." This is about as close to time that the owner of Romain Jerome’s Day & Night watch can tell. The timepiece… MORE
Disposable Glow Watches
Disposable Glow Watches
The TX54 Thumb Watch
The TX54 is a unique concept of a disposable timepiece that is worn on the user’s thumbnail. It is a runner up in the 2154: the future of time design contest, which was held by Timex and Core77. The… MORE
Watches That Need Decoding
Watches That Need Decoding
Superior Minimalist Watch
This ultra modern, minimalist watch is for those who eschew the traditional timepiece. The Superior watch requires the wearer to decode the time from the two rows of lit and unlit diamonds. The watch… MORE
LED Crystral Watches
LED Crystral Watches
The Swarovski Signity
This is another instance of LED(light emitting diodes) technology's growing role in contemporary design. The Swarovski Signity watch which was deigned by Ilya Yakovlev, features a surface made from LED… MORE
Amorphous Fashion Watches
Amorphous Fashion Watches
Strobe
Inspired by the works of the artist Giger, designer Benjamin Wysk used Giger's amorphous forms as a biomechanical symbiosis in his Strobe watch design "to reflect there the person and the clock." According… MORE