Pollution and gas masks go from protective wear to fashion statements
Implications - As our society becomes increasingly paranoid, could this safety accessory become a ubiquitously worn fashion item in the future? While we don’t see full-on gas masks on the streets yet, many people in Asia are already wearing face masks to protect themselves from pollution or to guard against spreading germs.
Trend Themes
1. Fashionable Gas Masks - The use of safety equipment as a fashion statement is becoming increasingly popular, presenting an opportunity for businesses to incorporate style into their products.
2. Air Pollution Awareness - As air pollution levels continue to rise in different parts of the world, the demand for products that protect against health risks caused by pollution is increasing.
3. Customized Safety Equipment - Consumers are looking for unique products and designs that set them apart from others when it comes to selecting safety equipment, offering an opening for businesses in personalizing their safety product offerings.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from designing products such as gas masks that are not only functional but also fashionable.
2. Healthcare Industry - The healthcare industry can capitalize on the increasing demand for products that protect against health risks caused by pollution by creating and offering new protective products.
3. Industrial Safety Industry - The industrial safety industry can cater to the consumers looking for personalized safety equipment by offering customized or unique safety gear that offers both protection and individuality.
