A hotbed of new talent who come with a built-in following
Implications - Viral media stars acquire millions of fans, but views on YouTube don’t translate into real dollars. Accordingly, there is a big opportunity to approach and recruit these viral stars. Several music artists and models have been discovered on YouTube, but there is still an untapped opportunity to leverage these stars in the marketing world.
Trend Themes
1. Social Media Talent Scouting - Scouting for talented individuals on social media platforms is a growing trend among industries trying to find new and diverse faces.
2. Collaborative Marketing - Co-branding with new talents found through internet communities and social networking sites can be a great way for established brands to find fresh and innovative concepts.
3. Viral Video Resurgence - The viral video renaissance is giving rise to several business opportunities, including viral marketing and recruiting talent in the entertainment industry.
Industry Implications
1. Entertainment Industry - The entertainment industry can leverage social media for recruiting talented individuals and promoting new content.
2. Fashion Industry - Social media can serve as an effective tool for the fashion industry to scout and display new and diverse talent.
3. Marketing and Advertising Industry - Brands can utilise social media platforms to find diverse and new talents to co-brand with and create innovative content.
6 Featured, 1 Examples:
42,708 Total Clicks
Date Range:
Jun 07 — Sep 08
Trending:
Warm
Consumer Insight Topics:
