Karl Lagerfeld in Grand Theft Auto
mediterranean — April 8, 2008 — Pop Culture
References: catwalkqueen
The much anticipated fourth installment of Grand Theft Auto, due out 29th April, features non-other than fashion icon Karl Lagerfeld.
The larger than life fashion guru features as part of the game's soundtrack, where he plays as one of the radio DJs at K109 The Studio station.
Catwalk Queen reports that, "Lagerfeld didn't hesitate to star in the game's forthcoming edition, after he was introduced to them via friend Daphne Guinness."
Lagerfeld said, "I prefer to be in a video than to play with it. I would love to be a very nasty, politically incorrect character."
The larger than life fashion guru features as part of the game's soundtrack, where he plays as one of the radio DJs at K109 The Studio station.
Catwalk Queen reports that, "Lagerfeld didn't hesitate to star in the game's forthcoming edition, after he was introduced to them via friend Daphne Guinness."
Lagerfeld said, "I prefer to be in a video than to play with it. I would love to be a very nasty, politically incorrect character."
Trend Themes
1. Fashion in Video Games - Opportunity for fashion brands to collaborate with video game developers and create in-game fashion experiences.
2. Celebrity Collaborations in Gaming - Potential for celebrities to expand their brand and reach by partnering with video game franchises.
3. Fashion Icons in Virtual Worlds - Possibility for fashion icons to engage with a wider audience by appearing as virtual characters in video games.
Industry Implications
1. Fashion - Fashion brands can explore opportunities to integrate their products into video game platforms.
2. Gaming - Video game developers can seek collaborations with celebrities and fashion brands to enhance the gaming experience.
3. Entertainment - Entertainment industry professionals can explore the potential of utilizing video games as a platform for celebrity endorsements and brand partnerships.
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