The House of Harlow 1960 Pop-Up Shop is a First for the Brand
Rebecca Byers — July 6, 2015 — Pop Culture
References: hollywoodreporter & la.racked
This rustic and bohemian-inspired pop-up shop is the first physical location for the successful brand from Nicole Richie. Filled with ethereal, luxurious accents such as beach wood on which jewelry is displayed, the pop-up is a fun and eclectic mix of retro and rustic design.
Housed inside a commercial space at LA's the Grove, the stunning House of Harlow 1960 pop-up shop as designed by interiors guru Masha Gordon, who has worked closely with Richie on numerous occasions. Billed as a "head-to-toe glamour fest," the pop-up retail experience includes in-person events with Richie's friends like Katherine Power of Who What Wear fame and Simone Harouche, stylist and designer. The chic pop-up displays the current selection of clothing, jewelry and accessories from the line and include a mini Pressed Juicery stand so that customers can stay well-hydrated during their visit.
Housed inside a commercial space at LA's the Grove, the stunning House of Harlow 1960 pop-up shop as designed by interiors guru Masha Gordon, who has worked closely with Richie on numerous occasions. Billed as a "head-to-toe glamour fest," the pop-up retail experience includes in-person events with Richie's friends like Katherine Power of Who What Wear fame and Simone Harouche, stylist and designer. The chic pop-up displays the current selection of clothing, jewelry and accessories from the line and include a mini Pressed Juicery stand so that customers can stay well-hydrated during their visit.
Trend Themes
1. Pop-up Retail Trend - The increased popularity of pop-up shops provides an opportunity for businesses to experiment with different retail spaces and introduce their brand in new locations.
2. Celebrity Designer Trend - Partnering with a celebrity designer or influencer can increase brand exposure and drive sales through exclusive collections and collaborations.
3. Luxury Bohemian Trend - The rise of luxury bohemian style presents an opportunity for brands to incorporate natural materials and retro design elements into their products and store experiences.
Industry Implications
1. Fashion Industry - The fashion industry can embrace the pop-up trend by creating temporary retail spaces to test new collections and increase brand engagement.
2. Interior Design Industry - The increased demand for well-designed and visually appealing pop-up shops presents an opportunity for interior designers and architects to showcase their skills and creativity.
3. Juice Bar Industry - Partnering with retailers to set up mini juice bars in pop-up shops can increase exposure for the juice bar industry and offer customers a convenient way to purchase healthy beverages.
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