The health wave results in protein for all meals
Implications - As weight-consciousness grows to include fitness and strength training, protein takes center stage. Typically limited to heavy meats and cheeses, protein-rich foods that are lighter are welcomed into the health sphere to satiate all tastes. This shows a more detailed approach to dieting that takes more than caloric intake into consideration.
Trend Themes
1. Protein Trend - As consumers focus on fitness and wellness, protein has become a prevalent ingredient in all meals, introducing more unconventional and lighter options.
2. Unconventional Desserts Trend - Consumers are seeking unique and adventurous desserts, leading to the creation of unconventional desserts such as unconventional meat desserts and decadent dessert yogurts.
3. Sustainability Trend - More businesses are adopting the practice of sustainability and reducing waste, leading to the creation of products such as fruit jerky made from food surplus.
Industry Implications
1. Food and Beverage Industry - Businesses in the food and beverage industry can innovate their products by introducing unconventional ingredients such as protein and exploring unique and adventurous flavors.
2. Packaging Industry - The packaging industry can capitalize on the sustainability trend by designing minimalist and eco-friendly packaging to appeal to consumers who prioritize environmental consciousness.
3. Fitness Industry - The fitness industry can align with the protein trend by offering classes that educate participants on the importance and benefits of protein, in addition to developing healthier protein-rich snacks for gym-goers.
