Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,987 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,708 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,708 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,987 cutting edge ideas.

Ugly Food Catering

Clean the Sky - Positive Eco Trends & Breakthroughs

Culinary Misfits Use Disheveled Fruits and Veggies to Cater Events

— November 4, 2012 — Social Good
With the large quantities of food wasted each and every day, it’s no wonder that Germany-based caterers Culinary Misfits are taking it upon themselves to put otherwise disposed of foods to better use.

Many different kinds of produce are rejected by grocery stores and chefs based solely on appearance. These are the fresh items that the innovative minds over at Culinary Misfits are snatching up to create items that are as healthy and delicious as their prettier counterparts. The small company claims that nearly half of harvested crops are either wasted or fed to animals instead of being consumed by humans, and their only crime is being ugly.

While the grassroots caterers are currently only in Europe, one might see similar projects popping up in North America due to the increasing awareness of waste habits and continuing efforts to lower consumption.
Trend Themes
1. Upcycling Food - Transforming ugly produce into healthy and delicious meals creates an opportunity for businesses to reduce food waste and tap into the growing market for eco-friendly practices.
2. Grassroots Catering - Culinary Misfits demonstrates that there is a market for local, sustainable and unconventional catering options that tap into the demand for unique food experiences and eco-friendly practices.
3. Food Waste Reduction - As food waste continues to be an issue, innovative businesses have the opportunity to create solutions that reduce waste and promote sustainability while providing delicious food options.
Industry Implications
1. Food Services - Businesses in this industry can adopt Culinary Misfits' practices to reduce food waste while providing unique catering options and enhancing their eco-friendly image.
2. Agriculture - Farmers and distributors can capitalize on the ugly produce market by partnering with catering companies or by creating their own initiatives that upcycle rejected crops.
3. Eco-tourism - Eco-tourism companies can incorporate Culinary Misfits' approach into their packages, offering guests a unique and sustainable culinary experience that highlights the beauty of imperfect produce.
5.2
Score
Popularity
Activity
Freshness