Chobani Greek Yogurt Offers Simple and Non-Artificial Ingredients
Janelle Savel — March 21, 2014 — Lifestyle
Chobani's Greek yogurt commercial shows the lighthearted comparison between its naturally flavored yogurt and its competitors tactics.
This commercial depicts two farms separated by a hill, on one side the ingredients for yogurt are artificial and hanging off vials from trees while being mixed in beakers by scientists in white lab coats. Along the other side is an array of farmers picking fresh fruit for its yogurt. Chobani is showing the duality and simplicity in its yogurt compared to other brands.
Chobani has an appreciated humility behind its brand with its phrase, “A cup of yogurt won’t change the world, but how we make it might.” It believes in wholesome good ingredients and strays away from artificial ingredients. The modest comparison in the short spot allows consumers to see the obvious and staggering difference in quality and is reassuring consumers to make the better yogurt choice.
This commercial depicts two farms separated by a hill, on one side the ingredients for yogurt are artificial and hanging off vials from trees while being mixed in beakers by scientists in white lab coats. Along the other side is an array of farmers picking fresh fruit for its yogurt. Chobani is showing the duality and simplicity in its yogurt compared to other brands.
Chobani has an appreciated humility behind its brand with its phrase, “A cup of yogurt won’t change the world, but how we make it might.” It believes in wholesome good ingredients and strays away from artificial ingredients. The modest comparison in the short spot allows consumers to see the obvious and staggering difference in quality and is reassuring consumers to make the better yogurt choice.
Trend Themes
1. Clean Ingredients - Disruptive innovation opportunity: Develop products with simple and non-artificial ingredients to meet the growing demand for clean and healthy food options.
2. Transparency in Advertising - Disruptive innovation opportunity: Create advertising campaigns that showcase the difference between natural and artificial ingredients to build trust and transparency with consumers.
3. Sustainability in Food Production - Disruptive innovation opportunity: Utilize sustainable farming practices to source fresh ingredients and promote eco-friendly manufacturing processes in the food industry.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Explore new ways to produce and market clean and natural food products that cater to health-conscious consumers.
2. Advertising and Marketing - Disruptive innovation opportunity: Develop creative and impactful campaigns that highlight the use of clean ingredients and debunk common misconceptions in the food industry.
3. Sustainable Agriculture - Disruptive innovation opportunity: Implement innovative farming methods and technologies to support sustainable and environmentally friendly practices in food production.
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