Brands are modifying their offices to focus on net-zero emissions
Trend - Businesses are partnering with sustainable development companies, or launching research divisions, to craft carbon-neutral or negative offices. These buildings use renewable energies and sustainable materials as part of carbon offsetting measures—resulting in tax benefits and lower operation costs.
Insight - Large businesses, particularly those connected to large product supply chains, are increasingly receiving pressure from regulating bodies and environmental NGOs to become more sustainable. These businesses are beginning to monitor each part of their operations to identify areas that can be improved to reduce their emissions. As a result, many businesses have chosen infrastructure as a focus for eco-efforts. Businesses that invest in these shifts improve their image while appeasing regulators.
Insight - Large businesses, particularly those connected to large product supply chains, are increasingly receiving pressure from regulating bodies and environmental NGOs to become more sustainable. These businesses are beginning to monitor each part of their operations to identify areas that can be improved to reduce their emissions. As a result, many businesses have chosen infrastructure as a focus for eco-efforts. Businesses that invest in these shifts improve their image while appeasing regulators.
Workshop Question - How could your brand reduce its carbon footprint by analyzing and restructuring its current infrastructure?
Trend Themes
1. Sustainable Office Building - Businesses are partnering with sustainable development companies to craft carbon-neutral or negative offices.
2. Eco-friendly Building Renovations - Former bank buildings are being revitalized with upgraded eco-friendly features and modern aesthetics.
3. Sustainable Headquarter Design - Companies are prioritizing sustainable design in the construction of their new headquarter buildings.
Industry Implications
1. Retail - Box retailers like Target are adopting net-zero energy stores to reduce emissions.
2. Architecture - The construction industry is focusing on eco-friendly building renovations to reduce carbon footprints.
3. Fast Food - McDonald's is opening eco-conscious restaurants with LEED Zero Carbon certification to save energy and reduce carbon dioxide emissions.
11 Featured, 80 Examples:
69,659 Total Clicks
Date Range:
Mar 22 — Sep 24
Trending:
This Year and Average
Consumer Insight Topics:
