The Wipak UK Recyclable Paper Butter Wrap is Eco-Focused
Michael Hemsworth — March 22, 2022 — Eco
Butter packaging often consists of a wrapper that is intended to be thrown in the garbage after use, so the Wipak UK recyclable paper butter wrap has been unveiled by the brand as a solution that will help to change this.
The packaging is claimed by the brand to be the first of its kind in the UK and features a 68% reduction in its carbon footprint when compared to other wraps on the market. The wrap is achieved using FSC-certified paper that is free from aluminum and covered in natural coatings that help with grease resistance.
Wipak UK Technical Development Manager Keith Gater commented on the new recyclable paper butter wrap, saying, "With growing pressure from consumers, brands and retailers need to take decisive action with disruptive sustainable packaging solutions that challenge traditional methods. Solutions like Wipak UK’s butter wrap will not only have significant environmental benefits but will help to keep brands relevant in an increasingly competitive market.”
The packaging is claimed by the brand to be the first of its kind in the UK and features a 68% reduction in its carbon footprint when compared to other wraps on the market. The wrap is achieved using FSC-certified paper that is free from aluminum and covered in natural coatings that help with grease resistance.
Wipak UK Technical Development Manager Keith Gater commented on the new recyclable paper butter wrap, saying, "With growing pressure from consumers, brands and retailers need to take decisive action with disruptive sustainable packaging solutions that challenge traditional methods. Solutions like Wipak UK’s butter wrap will not only have significant environmental benefits but will help to keep brands relevant in an increasingly competitive market.”
Trend Themes
1. Sustainable Packaging Solutions - Using FSC-certified paper and natural coatings for grease resistance in packaging is a disruptive innovation that addresses the environmental impact of packaging.
2. Recyclable Food Wraps - Introducing recyclable paper as a solution for butter and other food wrap packaging is a trend that aims to reduce waste and impact on the environment.
3. Reduced Carbon Footprint Packaging - Innovations like the Wipak UK recyclable paper butter wrap, which claims a 68% reduction in carbon footprint when compared to other wraps, are part of an industry trend towards more sustainable packaging options.
Industry Implications
1. Food Packaging Industry - Companies in the food packaging industry can benefit from disruptive innovations like recyclable, sustainable packaging.
2. Retail Industry - Retailers can position themselves as leaders in sustainability by adopting and promoting disruptive sustainable packaging practices.
3. Paper Manufacturing Industry - The paper manufacturing industry can explore new opportunities in the development of FSC-certified paper and natural coatings that can be used in sustainable packaging solutions.
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