Appliance brands offer coffee machines with convenient iced options
Trend - Coffee machines designed to brew iced coffee alongside standard options are becoming more popular. These multi-functional appliances help users reduce daily expenses, while still allowing them their everyday convenient indulgences.
Insight - As inflation continues to impact the cost of food, people looking to reduce costs are choosing to make everyday indulgences at-home rather than cut them out altogether. These consumers want to save money without having to sacrifice their routines and rituals--and seek out food and appliance brands that will help them achieve both.
Insight - As inflation continues to impact the cost of food, people looking to reduce costs are choosing to make everyday indulgences at-home rather than cut them out altogether. These consumers want to save money without having to sacrifice their routines and rituals--and seek out food and appliance brands that will help them achieve both.
Workshop Question - How could your brand help its customers save money as they deal with inflation?
Trend Themes
1. Multi-functional Coffee Machines - Efficient multi-functional coffee makers satisfy cravings for single-serve lattes, cappuccinos, iced coffees, and hot coffees while saving counter space.
2. Pod-based Coffee Machines - Pod-based coffee makers simplify the at-home coffee-making experience, offering a wide range of beverage options including regular coffee, cold brew, iced coffee, infused coffee, Americano, tea, espresso, matcha latte, and more.
3. Automated Touchscreen Coffee Makers - Automated touchscreen coffee machines offer customization options for brewing different coffee flavors, strengths, and sizes, allowing users to craft premium java beverages from the comfort of home.
Industry Implications
1. Appliance Manufacturing - Appliance manufacturers can tap into the growing demand for multi-functional coffee machines that provide convenience, efficiency, and a variety of beverage options while saving counter space.
2. Coffee Bean Suppliers - Coffee bean suppliers can leverage the popularity of pod-based coffee makers, as these machines require compatible coffee pods, creating opportunities for partnerships and collaborations.
3. Home Kitchen Products - Home kitchen product companies can develop and market automated touchscreen coffee machines that offer customization options, providing consumers with the ability to create premium coffee beverages at home.
