The New Sustainability

Trend Hunter’s Now Trending YouTube series explores the Top Trends in Sustainability across various industries. This video highlights how sustainability is being incorporated into many brands’ business models and how this trend is expected to evolve in the coming years. By understanding the nuances of each sector concerning climate change, brands can predict how consumers will respond to their products and how this will influence their future purchasing decisions.

One of the insights explored in the video is Reduced Cooking, which analyzes how the food industry prioritizes sustainability by highlighting eco-friendly foods and beverages. On the opposite end, the travel industry is concerned with how they can improve carbon emissions and excess consumption through rewards programs and airport design, and this is highlighted in the Eco Travel insight. Other concerns include the medical and packaging industries, which now opt for eco-friendly, waste-reducing materials instead of disposables and plastics.

Consumers' concern about how their purchase decisions contribute to the global climate crisis is growing. By emphasizing sustainability, firms are pushing consumers to be more conscious of how their consumption affects the environment. As government-mandated sustainability regulations become more stringent, brands will be focused on becoming more eco-friendly than ever before in the years ahead.

For more on The New Sustainability, check out Trend Hunter’s free 2023 Trend Report.