Modern media is enhanced through connected TV and monitor backlights
Trend - Brands are creating smart backlights that illuminate the rear of a monitor or television. These light strips elevate the perceived depth and vibrancy of colors and match what’s on the screen, alleviating eye fatigue and strain in dimly lit spaces.
Insight - Consumers who regularly consume content often look for products that enhance their comfort, allowing them to watch for longer periods. Reflecting a value for immersive and uninterrupted viewing, these individuals prioritize the quality and duration of their content consumption sessions, seeking out devices that offer seamless integration with their streaming devices. Brands that prioritize user comfort can attract consumers who value functionality and overall experience during leisure.
Insight - Consumers who regularly consume content often look for products that enhance their comfort, allowing them to watch for longer periods. Reflecting a value for immersive and uninterrupted viewing, these individuals prioritize the quality and duration of their content consumption sessions, seeking out devices that offer seamless integration with their streaming devices. Brands that prioritize user comfort can attract consumers who value functionality and overall experience during leisure.
Workshop Question - How can your brand creatively address consumer desire for comfort and leisure?
Trend Themes
1. Immersive Lighting - Brands are creating smart backlights that illuminate the rear of a monitor or television, elevating the perceived depth and vibrancy of colors and alleviating eye fatigue and strain in dimly lit spaces.
2. Connected TV - Consumers seek devices that offer seamless integration with their streaming devices, reflecting a value for immersive and uninterrupted viewing and prioritizing the quality and duration of their content consumption sessions.
3. Personalized Viewing Experience - Consumers value functionality and overall experience during leisure, seeking out products that enhance their comfort and allow them to watch content for longer periods.
Industry Implications
1. Home Entertainment - Innovative lighting solutions for televisions and monitors can provide a captivating and visually dynamic environment for a more immersive home entertainment experience.
2. Smart Home - Connected backlights that sync with streaming devices and existing smart home ecosystems offer seamless integration and personalized lighting experiences.
3. Consumer Electronics - Consumers seek devices that alleviate eye fatigue and strain in dimly lit spaces, enhancing their comfort and overall experience during leisure.
4 Featured, 27 Examples:
38,122 Total Clicks
Date Range:
Jan 23 — Jan 24
Trending:
This Year and Warm
Consumer Insight Topics:
