Brands design clothes to be skin-friendly for children with sensitivities
Trend - Brands are designing children's garments with special fabrics that address the child's individual needs. Frequently promoted for infants and babies with sensitive skin, these garments claim to provide comfort in intimate areas by minimizing the risk of allergic reactions or irritation.
Insight - Parents are increasingly becoming aware of the materials and substances their kids are exposed to, especially when dealing with conditions like eczema and dermatitis. More brands are designing their products to be mindful of adverse reactions, relying on soft and gentle materials to deliver a comfortable experience to little ones. Businesses that align with a consumer desire for holistic health can resonate with individuals who value a comprehensive approach to their child's health.
Insight - Parents are increasingly becoming aware of the materials and substances their kids are exposed to, especially when dealing with conditions like eczema and dermatitis. More brands are designing their products to be mindful of adverse reactions, relying on soft and gentle materials to deliver a comfortable experience to little ones. Businesses that align with a consumer desire for holistic health can resonate with individuals who value a comprehensive approach to their child's health.
Workshop Question - How can your brand proactively prevent negative reactions to its product/service?
Trend Themes
1. Sensory Apparel - More brands are designing children's garments with special fabrics that address their individual needs, providing comfort and minimizing the risk of allergic reactions or irritation.
2. Hypoallergenic Children's Apparel - The growing demand for eco-friendly kids clothing is met by brands like Crann Organic, which offers sustainable, hypoallergenic apparel for sensitive skin, prioritizing comfort and reducing environmental impact.
3. Planet-friendly Organic Clothing - Toby Tiger provides ethical and affordable kids clothing that reflects their personalities, with a range of organic pajama sets that offer sustainable and cozy sleepwear solutions.
Industry Implications
1. Children's Fashion - Brands in the children's fashion industry are taking note of the increasing demand for sensory apparel and hypoallergenic clothing, designing garments that address individual needs and prioritize comfort.
2. Sustainable Fashion - The sustainable fashion industry can learn from brands like Crann Organic and Toby Tiger, which offer eco-friendly and planet-friendly clothing options for kids, meeting the demand for fashion that is both ethical and environmentally responsible.
3. Health and Wellness - As brands like Nudies Essentials design biodegradable and hypoallergenic underwear for kids, the health and wellness industry can explore opportunities to develop products that prioritize holistic health and cater to children with sensitivities.
4 Featured, 31 Examples:
40,364 Total Clicks
Date Range:
Sep 22 — Feb 24
Trending:
This Year and Warm
Consumer Insight Topics:
