The Dr. Oetker Chicago Town Mac 'N' Cheese with Bacon Pizza is Tasty
Michael Hemsworth — January 2, 2018 — Lifestyle
The Dr. Oetker Chicago Town Mac 'N' Cheese with Bacon Pizza has been unveiled by the brand as its latest addition to the Deep Dish line that will speak to consumers who are looking for an indulgent new take on classic American cuisine.
The pizza is set to be available in the UK and consists of a thick crust that has been toped with cheese sauce, bite-size pasta pieces, bacon bits and two types of cheese (mozzarella and cheddar). The pizza comes in packages of two and acknowledges growing consumer interest in indulgent food products to enjoy sporadically when cravings hit.
The new Dr. Oetker Chicago Town Mac 'N' Cheese with Bacon Pizza was explained by Richard Cooper, Senior Brand Manager for Chicago Town at Dr. Oetker, who said, "Marrying two family meal favourites together into one fantastic product, we’re confident that the innovative Mac and cheese pizza will drive category growth and create a great deal of excitement around family eating occasions."
The pizza is set to be available in the UK and consists of a thick crust that has been toped with cheese sauce, bite-size pasta pieces, bacon bits and two types of cheese (mozzarella and cheddar). The pizza comes in packages of two and acknowledges growing consumer interest in indulgent food products to enjoy sporadically when cravings hit.
The new Dr. Oetker Chicago Town Mac 'N' Cheese with Bacon Pizza was explained by Richard Cooper, Senior Brand Manager for Chicago Town at Dr. Oetker, who said, "Marrying two family meal favourites together into one fantastic product, we’re confident that the innovative Mac and cheese pizza will drive category growth and create a great deal of excitement around family eating occasions."
Trend Themes
1. Indulgent Comfort Foods - Opportunity to create innovative mash-up products that combine classic comfort foods.
2. Convenient Ready-made Meals - Opportunity to develop convenient, pre-packaged meals that cater to consumers' cravings.
3. Gourmet Junk Food - Opportunity to elevate traditional junk food by incorporating gourmet flavors and ingredients.
Industry Implications
1. Frozen Food Industry - Disruptive innovation opportunity to introduce new frozen food products that offer a unique twist on traditional favorites.
2. Convenience Food Industry - Disruptive innovation opportunity to develop convenient, ready-to-eat meals that cater to consumers' desire for indulgent comfort foods.
3. Snack Food Industry - Disruptive innovation opportunity to create gourmet snack food products that combine indulgence with high-quality ingredients.
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