Korefe and The Deli Garage Create a Sharper Cheese Shape
Meghan Young — August 2, 2013 — Art & Design
References: the-deli-garage.de & psfk
Buying pre-shaved cheese can be pretty expensive, especially if people have expensive taste when it comes to cheese; the pencil-shaped cheese solves that problem. Shaped just like a pencil, it can be shaved at home easily and conveniently. All a person needs on hand is an actual pencil sharpener. That itself might be a rare tool these days.
Created by Korefe for the food label Deli Garage, the pencil-shaped cheese is available in three flavours: truffles, pesto and chilli. As reported by PSFK, "The packaging includes a portion measure, as well as a calorie counter so you can be sure how much your pencil chewing habit will impact your daily diet." Playful and practical, the pencil-shaped cheese may inspire other cheese companies to think outside of the box.
Created by Korefe for the food label Deli Garage, the pencil-shaped cheese is available in three flavours: truffles, pesto and chilli. As reported by PSFK, "The packaging includes a portion measure, as well as a calorie counter so you can be sure how much your pencil chewing habit will impact your daily diet." Playful and practical, the pencil-shaped cheese may inspire other cheese companies to think outside of the box.
Trend Themes
1. Shaped Food Products - Innovative food companies can capitalize on shaped food products, such as the pencil-shaped cheese, to provide cost-effective and convenient food options to consumers.
2. DIY Food Preparation - The pencil-shaped cheese trend presents opportunities for food robotics and businesses to develop at-home food preparation devices that are both cost-effective and easy to use.
3. Calorie-conscious Packaging - The trend towards calorie-conscious packaging can be an area of innovation for companies looking to offer nutritional information that is both practical and attractive to consumers.
Industry Implications
1. Food Retail and Distribution - The pencil-shaped cheese trend can disrupt the food retail and distribution industry, requiring companies to think of creative and cost-effective ways to package and distribute shaped food products.
2. Food Robotics - Food robotics companies can capitalize on the pencil-shaped cheese trend by developing at-home food preparation devices that are both functional and appealing to consumers.
3. Packaging Design - The calorie-conscious packaging trend presents an opportunity for the packaging design industry to develop packaging that is visually appealing and offers necessary nutritional information.
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