Cannabis brands and services offer specialists that curate custom experiences
Trend - Specialists in the cannabis space are using or being hired for their expertise in the industry, and are creating curated offerings that are specific to the needs of the customers they're serving.
Insight - The introduction of medicinal and recreational cannabis into the North American mainstream has given both aficionados and beginners in this space a chance to explore the plant's properties and benefits. Whether in formulations or experiences, customization in this space can benefit both types of cannabis consumers. Those who have long-used the plant are able to experiment with what works best for them, while those who are new to it can be guided by their needs and preferences, and have those catered to.
Insight - The introduction of medicinal and recreational cannabis into the North American mainstream has given both aficionados and beginners in this space a chance to explore the plant's properties and benefits. Whether in formulations or experiences, customization in this space can benefit both types of cannabis consumers. Those who have long-used the plant are able to experiment with what works best for them, while those who are new to it can be guided by their needs and preferences, and have those catered to.
Workshop Question - How could your brand create custom experience for customers or clients?
Trend Themes
1. Specialized Cannabis - Specialists in the cannabis space are being hired for their expertise to create customized offerings.
2. Personalized CBD Services - Brands are offering personalized support to cater to each individual's needs and preferences with CBD.
3. Cannabis Consultant Services - Consultation services are being offered by cannabis experts who educate new cannabis users and elevate the traditional smoking experience.
Industry Implications
1. Telemedicine - Telemedicine platforms like Maple offer hyper-custom and convenient healthcare services in Canada.
2. Event and Hospitality - Event and hospitality industries are incorporating cannabis into their offerings like Dirt's immersive cannabis dining experiences.
3. Wellness and Beauty - Brands like Equilibria offer women personalized CBD products that deliver maximum therapeutic benefits and luxury service.
