OLO Caters to Cannabis-Curious Users with Sublingual Strips
Grace Mahas — January 29, 2020 — Lifestyle
OLO is a new cannabis company that combines "modern science" with an "ancient herb." The OLO company focuses on the positive aspects cannabis can bring into your life, with playful lifestyle imagery. The brand targets new users who are interested in the cannabis experience with discreet, precise, and rapid sublingual strips. These are offered in four variants that catered to specific activities and moods including 'Active,' 'Social,' 'Focus,' and 'Chill.'
Shoppers can buy 12-strip packs with 5 mg of THC per sublingual strip or 8-strip pack with 10 mg of THC per sublingual strip. To further cater to the cannabis-curious, OLO announced the brand will launch sublingual strips with 2.5 mg of THC in each. By giving controlled and precise quantities of THC, new users can experiment without being worried about taking too much or too little.
Shoppers can buy 12-strip packs with 5 mg of THC per sublingual strip or 8-strip pack with 10 mg of THC per sublingual strip. To further cater to the cannabis-curious, OLO announced the brand will launch sublingual strips with 2.5 mg of THC in each. By giving controlled and precise quantities of THC, new users can experiment without being worried about taking too much or too little.
Trend Themes
1. Discreet Cannabis Consumption - OLO's sublingual strips provide a discreet and convenient way for new users to consume cannabis without drawing attention.
2. Precise Dosing - OLO's sublingual strips offer precise dosing of THC, allowing new users to experiment with different quantities without the risk of taking too much or too little.
3. Targeting Cannabis-curious Consumers - OLO focuses on attracting new users who are interested in exploring the cannabis experience but may be hesitant or unfamiliar with traditional consumption methods.
Industry Implications
1. Cannabis Products - OLO's beginner-friendly cannabis strips present an innovative product within the cannabis industry that caters to new users.
2. Pharmaceuticals - OLO's sublingual strip technology and precise dosing could have applications in the pharmaceutical industry for delivering other types of medications that require accurate dosage.
3. Wellness and Lifestyle - OLO's playful lifestyle imagery and focus on the positive aspects of cannabis could create disruption within the wellness and lifestyle industry, attracting a new audience interested in incorporating cannabis into their daily routines.
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