Beauty brands create unique experiences in the travel and tourism industry
Trend - Cosmetic brands are introducing their products and services to spaces related to travel–whether that's in airports, and hotels, agency-curated experiences, or tourist-targeting consultation spaces.
Insight - In North America's ever-growing beauty market, consumers are constantly experimenting with new formulas, ingredients, and products. The competition in this space is vast, and consumers are so used to trying out different items that having brands they're loyal to is less common than it once was. To counter this, cosmetic brands aim to create memorable experiences and collaborations in unique spaces that are able to leave distinct impressions on customers.
Insight - In North America's ever-growing beauty market, consumers are constantly experimenting with new formulas, ingredients, and products. The competition in this space is vast, and consumers are so used to trying out different items that having brands they're loyal to is less common than it once was. To counter this, cosmetic brands aim to create memorable experiences and collaborations in unique spaces that are able to leave distinct impressions on customers.
Workshop Question - How could your brand create memorable branded products or experiences for its customers?
Trend Themes
1. Beauty Brands in Travel Spaces - Bringing cosmetic products and services to travel and tourism locations presents an opportunity for companies to create memorable experiences for consumers and increase brand loyalty.
2. Beauty Consultation and Education - Introducing beauty consultation cafes and educational tours provides an opportunity to help consumers navigate unfamiliar beauty markets, build consumer confidence and increase sales.
3. Vending Machines for Cosmetics - Using vending machines to sell cosmetic products presents an opportunity to increase distribution channels and create a unique brand image in travel and retail spaces.
Industry Implications
1. Travel & Tourism - With the rise in travel experiences curated towards specific interests, beauty brands can partner with the tourism industry and create new, memorable experiences for consumers.
2. Retail & E-commerce - The cosmetic industry can use unconventional methods of distribution, such as vending machines, to create brand image and awareness in retail spaces.
3. Beauty & Wellness - Introducing beauty consultation and education services can help consumers navigate complex beauty markets and build confidence in their beauty routines.
