The D'Luxe Shopping Platform Makes Designer Brand Names Affordable
Laura McQuarrie — May 24, 2014 — Tech
References: deal.sg & techinasia
The sale-based e-commerce site DEAL.com.sg recently launched a new platform under the name of 'D'Luxe,' which aims to make luxury products available to a much wider range of consumers online.
D'Luxe features items from premium brands like Coach, Prada and Chanel at quite competitive prices. Currently there are about 900 branded products on the web store and by the end of the year, D'Luxe is set to up this number to about 1,500 brand-name items, which would make it one of the biggest luxury shopping platforms in all of Singapore.
DEAL's co-founder and CEO Patrick Linden describes that "the luxury e-commerce market that is currently not being served by any other players locally" and D'Luxe specifically caters to shoppers with less of a disposable income.
D'Luxe features items from premium brands like Coach, Prada and Chanel at quite competitive prices. Currently there are about 900 branded products on the web store and by the end of the year, D'Luxe is set to up this number to about 1,500 brand-name items, which would make it one of the biggest luxury shopping platforms in all of Singapore.
DEAL's co-founder and CEO Patrick Linden describes that "the luxury e-commerce market that is currently not being served by any other players locally" and D'Luxe specifically caters to shoppers with less of a disposable income.
Trend Themes
1. Accessible Luxury - The rise of accessible luxury platforms, like D'Luxe, is making designer brand names affordable for a wider range of consumers.
2. Competitive Pricing - D'Luxe's competitive pricing strategy disrupts the luxury e-commerce market, offering premium brand products at more affordable prices.
3. Expanding Product Range - D'Luxe's plan to expand its brand-name item selection to 1,500 products presents an opportunity for customers to access a wide range of luxury offerings.
Industry Implications
1. E-commerce - The rise of accessible luxury platforms like D'Luxe provides an opportunity for disruptive innovation in the e-commerce industry, catering to the demand for affordable luxury products.
2. Retail - D'Luxe's approach of making luxury brands accessible to a wider range of consumers disrupts the traditional retail industry, transforming the way luxury products are bought and sold.
3. Fashion - The expansion of D'Luxe and similar platforms offers disruptive innovation opportunities in the fashion industry by democratizing access to designer brand names.
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