The Toronto Silent Film Festival Turned Its Instagram into a Timeline
Laura McQuarrie — February 13, 2014 — Marketing
References: instagram & creativecriminals
This year, the Toronto Silent Film Festival was met with the challenge of making old, silent, black and white films resonate with a modern audience. Ahead of the film festival in April and in celebration of 100 years of Charlie Chaplin on film, the Cossette agency in Toronto devised a brilliant social media campaign.
On the Toronto Silent Film Festival Instagram account, a timeline was created, strategically set up so that every single image uploaded (including the blank ones) fall in the right spot, with a film strip ribbon running down the middle.
By scrolling down the images on the account, an interactive timeline of film history was created, complete with video and image content. The effect isn't as apparent if you're viewing it from a computer, but on a mobile device, it's spectacular.
On the Toronto Silent Film Festival Instagram account, a timeline was created, strategically set up so that every single image uploaded (including the blank ones) fall in the right spot, with a film strip ribbon running down the middle.
By scrolling down the images on the account, an interactive timeline of film history was created, complete with video and image content. The effect isn't as apparent if you're viewing it from a computer, but on a mobile device, it's spectacular.
Trend Themes
1. Interactive Timelines - Creating interactive timelines on social media to showcase a progressive storyline.
2. Social Media Campaigns - Innovative social media campaigns that resonate with a modern audience.
3. Mobile Device Displays - Creating visually stunning displays for mobile devices, utilizing the capabilities of smartphones and tablets.
Industry Implications
1. Entertainment - Create interactive timelines that allow audiences to explore the history of film, television, and music through social media campaigns.
2. Education - Utilize the timeline format to create interactive educational resources, such as timelines showcasing the history of art, science, and technology.
3. Advertising - Develop creative social media campaigns that cater to mobile device displays, showcasing the story and history of a brand in a visually compelling manner.
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