KLM's Must See Map Lets You & Friends Create Maps by Selecting Must-Sees
Simal Yilmaz — February 14, 2013 — World
References: mustseemap.klm & adverblog
KLM Must See Map is an incredibly useful new innovation that lets you and your friends pick out the must-see spots within your planned travels on the virtual maps. The map is then printed out by the airline and sent to you for free in three weeks.
This amazing new procedure is not only an amazing marketing technique for KLM Royal Dutch Airlines, but is also an extremely useful and personalized way of preparing for one's travels. The usual procedure for any travelling experience is to mark the must-see spots on a map by hand after being completely overwhelmed with the amount of places one wants to go and know that they're not going to make. Must see map incorporates friend's opinions via social media and provides the traveler with the most optimized travel map possible.
This amazing new procedure is not only an amazing marketing technique for KLM Royal Dutch Airlines, but is also an extremely useful and personalized way of preparing for one's travels. The usual procedure for any travelling experience is to mark the must-see spots on a map by hand after being completely overwhelmed with the amount of places one wants to go and know that they're not going to make. Must see map incorporates friend's opinions via social media and provides the traveler with the most optimized travel map possible.
Trend Themes
1. Personalized Travel Planning - KLM Must See Map is disrupting traditional travel planning by allowing friends to crowdsource and personalize travel maps.
2. Social Recommendation Integration - KLM Must See Map incorporates friends' opinions via social media to provide travelers with optimized travel recommendations.
3. Printed Personalized Maps - KLM Must See Map innovatively prints out personalized maps based on selected must-see spots within planned travels.
Industry Implications
1. Airlines - Airlines can adopt the KLM Must See Map concept to enhance their marketing strategies and improve customer experience.
2. Travel and Tourism - The travel and tourism industry can leverage crowdsourcing and social recommendation integration to create personalized travel itineraries.
3. Map Printing Services - With the rise of personalized travel planning, map printing services can cater to the demand for printed customized maps.
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