Australia's 1888 Hotel is Instagram-Friendly
Michael Hines — August 19, 2013 — World
References: tinyurl & springwise
The 1888 Hotel in Pyrmont, Australia, (a Sydney suburb) takes Instagram seriously. The hotel caters to users of the social media photo-sharing service in a variety of ways. For starters, it offers a free one-night stay for anyone who can prove that they have more than 10,000 Instagram followers.
Those who aren't Instagram famous, but who like to use the service, will also love the 1888 Hotel. The front desk offers an Instagram-friendly city map, showing where you can take the best photos. There is also a room specifically designed for selfies and a feed at the front desk which shows local hashtags. While the 1888 Hotel obviously accommodates guests who aren't Insta fans, it's awesome to see a business reach out specifically to fans of social media.
Those who aren't Instagram famous, but who like to use the service, will also love the 1888 Hotel. The front desk offers an Instagram-friendly city map, showing where you can take the best photos. There is also a room specifically designed for selfies and a feed at the front desk which shows local hashtags. While the 1888 Hotel obviously accommodates guests who aren't Insta fans, it's awesome to see a business reach out specifically to fans of social media.
Trend Themes
1. Social Media-friendly Businesses - Businesses that incorporate social media use into their design and offerings can attract customers who prioritize online engagement.
2. Selfie-oriented Products and Services - Offering products and services that cater to consumers' desire to take and share selfies can build brand loyalty and attract new customers.
3. Gamification of Marketing - Incorporating fun and interactive elements into marketing, such as offering rewards for social media engagement, can increase customer engagement and brand awareness.
Industry Implications
1. Hospitality - Hotels and other hospitality businesses can cater to social media users and selfie-takers by providing selfie-friendly amenities and services.
2. Tourism - Tourism companies and destinations can attract visitors by promoting Instagram-worthy locations and offering social media-friendly amenities and activities.
3. Marketing and Advertising - Marketing and advertising companies can incorporate gamification and social media engagement into campaigns to showcase their clients' products or services in a fun and interactive way.
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