The Paula Scher 'Maps' Mini Notebook Collection Guides Your Way
Katie Pagnotta — February 11, 2013 — Art & Design
References: paulaschermaps & selectism
The Paula Scher 'Maps' mini journals are compact and ideal for recording your adventures while traveling. Paula Scher is known for her branding and information design work. She partnered up with Pentagram to release this collection of tiny gifts.
The miniature journals are bright, visual and feature scaled down versions of New York City, Paris and London maps. Each pack comes in a set of three and retails for the remarkable low price of $11. The mini notebooks are perfect to jot down your thoughts in transit or to alleviate your ideas at night. They can also come in handy, as the map is literal and can help you navigate your way if you happen to be lost.
The Paula Scher 'Maps' mini journal collection is an affordable and great gift for travelers of any age.
The miniature journals are bright, visual and feature scaled down versions of New York City, Paris and London maps. Each pack comes in a set of three and retails for the remarkable low price of $11. The mini notebooks are perfect to jot down your thoughts in transit or to alleviate your ideas at night. They can also come in handy, as the map is literal and can help you navigate your way if you happen to be lost.
The Paula Scher 'Maps' mini journal collection is an affordable and great gift for travelers of any age.
Trend Themes
1. Miniature Journals - Disruptive innovation opportunity: Develop a digital version of miniature journals for travelers to record their adventures.
2. Visual Mapping - Disruptive innovation opportunity: Create an augmented reality app that overlays visual maps onto real-world locations for easy navigation.
3. Affordable Gifts - Disruptive innovation opportunity: Design a subscription service that delivers unique and affordable travel-themed gifts to subscribers on a regular basis.
Industry Implications
1. Stationery - Disruptive innovation opportunity: Introduce eco-friendly and customizable mini journals made from recycled materials, appealing to environmentally-conscious consumers.
2. Design - Disruptive innovation opportunity: Develop a design platform that allows users to create their own map-inspired products, such as journals, mugs, and phone cases.
3. Tourism - Disruptive innovation opportunity: Utilize artificial intelligence and machine learning to create personalized travel itineraries based on individual preferences and historical data.
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