Vogue's 'From 10 to 60 Years' Uses Only Makeup, Lighting
Going Like Sixty — November 21, 2008 — Tech
References: missatlaplaya.blogspot
Vogue Paris proved that using an exceptional model teamed with an exceptional makeup artist and exceptional lighting expert, a person can represent six decades of beauty.
The editorial is by Inez van Lamsweerde and Vinoodh Matadin. Its model is Eniko Mihalik; she's styled by Carine Roitfeld and made up by Lisa Butler. I really hope there is no Photoshopping involved, because this is a fascinating experiment.
Implications - As the baby boomers continue to age, there has been a surge of age-focused products saturating the market. These boomer consumers seek specific products that will cater to their changing needs. Companies wishing to cater to this massive target market should focus their efforts on producing age-specific products.
The editorial is by Inez van Lamsweerde and Vinoodh Matadin. Its model is Eniko Mihalik; she's styled by Carine Roitfeld and made up by Lisa Butler. I really hope there is no Photoshopping involved, because this is a fascinating experiment.
Implications - As the baby boomers continue to age, there has been a surge of age-focused products saturating the market. These boomer consumers seek specific products that will cater to their changing needs. Companies wishing to cater to this massive target market should focus their efforts on producing age-specific products.
Trend Themes
1. Age-focused Products - Opportunity for companies to create specific products catering to the changing needs of the aging baby boomer market.
2. Exceptional Makeup - Innovative makeup techniques can be used to create realistic aging effects for editorial shoots, films, and theatrical productions.
3. Anti-photoshopping Movement - Demand for authentic representations of aging in media and advertising, presenting opportunities for brands to showcase real beauty.
Industry Implications
1. Beauty and Skincare - The beauty industry can develop age-specific products and innovative makeup techniques for realistic aging effects.
2. Fashion and Editorial - Editorial shoots and campaigns can address the demand for authentic representations of aging, creating opportunities for fashion and beauty brands.
3. Film and Theater - Film and theatrical productions can leverage exceptional makeup techniques to create realistic aging effects for characters, enhancing storytelling and audience engagement.
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