This Viral Video Involves a Mario Kart-Style Race in a Shopping Mall
Katherine Pendrill — March 18, 2016 — Pop Culture
YouTube user 'Base37' recently uploaded a video that shows a real life Mario Kart-style race taking place in a local shopping mall. For millennials that grew up playing the classic Nintendo game, this video is sure to evoke feelings of nostalgia.
In the video titled 'Mario Kart FlashMob,' a group of friends dress up as all of the classic Mario Kart characters and equip themselves with pint-sized go-karts. The group then drives to the Westfield Shopping Mall and embarks on a hilarious Mario Kart-style race through the shopping center. In the video, the characters recreate many of the iconic game plays, including throwing banana peels to keep opponents from catching up.
Aside from the clever way the video is shot, the reason for the video's success is largely due to the fact that many YouTube users can directly relate to the game and its characters. As a result, it is clear that nostalgia and clever pop culture references can be key elements in creating viral content.
In the video titled 'Mario Kart FlashMob,' a group of friends dress up as all of the classic Mario Kart characters and equip themselves with pint-sized go-karts. The group then drives to the Westfield Shopping Mall and embarks on a hilarious Mario Kart-style race through the shopping center. In the video, the characters recreate many of the iconic game plays, including throwing banana peels to keep opponents from catching up.
Aside from the clever way the video is shot, the reason for the video's success is largely due to the fact that many YouTube users can directly relate to the game and its characters. As a result, it is clear that nostalgia and clever pop culture references can be key elements in creating viral content.
Trend Themes
1. Pop Culture-inspired Events - There is an opportunity for event planners and organizers to create pop culture-inspired events that tap into the nostalgia of millennials.
2. Real-life Gaming Experiences - Businesses can create real-life gaming experiences, similar to this real-life Mario Kart-style race, that attract customers seeking fun and unique experiences.
3. Viral Video Marketing - Viral video marketing campaigns that tap into pop culture phenomena, like classic video games, have the potential to go viral and reach a large audience.
Industry Implications
1. Event Planning - Event planning companies can create pop culture-inspired events that engage millennials and tap into their nostalgia of brands from their childhood.
2. Gaming Industry - The gaming industry can create real-life gaming experiences, like this Mario Kart-inspired race, to attract a broader audience and create a unique marketing opportunity.
3. Marketing Industry - Digital marketing agencies can create viral video marketing campaigns that tap into nostalgic pop culture references, like classic video games, to reach a large millennial audience.
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