Peace, Progress & Pleasure Creates Political Apparel
Alex Neurer — September 18, 2012 — Social Good
References: peaceprogresspleasure
Peace, Progress & Pleasure is a collection of logos of brands that cannot possibly exist in today's world, but could in a world that would overcome its issues. Each logo is available on a t-shirt, and features a political scenario that would probably make the world a better place -- examples include reunification of Korea.
The goal of Peace, Progress and Pleasure is to draw the world in brighter colors and think more about unity than war. The first edition of brands features Saudi Arabia, Somalia, North Korea and one of China's troubled Northern provinces. Logos can be downloaded for a small fee and printed on whatever merchandise you can think of, though t-shirts are the most popular.
The goal of Peace, Progress and Pleasure is to draw the world in brighter colors and think more about unity than war. The first edition of brands features Saudi Arabia, Somalia, North Korea and one of China's troubled Northern provinces. Logos can be downloaded for a small fee and printed on whatever merchandise you can think of, though t-shirts are the most popular.
Trend Themes
1. Custom Political Apparel - There is market opportunity in creating customizable political apparel that promotes unity and progress instead of division and conflict.
2. Fictitious Branding - The idea of creating logos for fictional brands that promote solutions to real-world issues can disrupt traditional branding strategies.
3. Political Merchandising - With the rise of politically charged social and cultural issues, there is potential in creating merchandise that sparks conversations and promotes change.
Industry Implications
1. Fashion - The fashion industry can incorporate political messaging into their brand by incorporating provocative and inspiring politically themed designs.
2. Marketing & Advertising - Marketing and advertising agencies can leverage the trend of promoting unity to create campaigns that bring people together and tackle issues like political polarization.
3. E-commerce - E-commerce platforms can create a marketplace for customizable politically themed merchandise, democratizing the process of promoting political ideals.
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