Diz-Diz's Microwave Popcorn Bags Come in Gold, Silver and Bronze
Laura McQuarrie — May 4, 2016 — Marketing
References: behance.net & thedieline
When the designers at TATABI Studio were developing a microwave popcorn bag design for Diz-Diz's assortment of upscale snacks, they said: "If the Gods eat popcorn, they choose Diz-Diz." With this theme in mind, they developed a series of popcorn packaging that takes inspiration from Olympus.
To elevate the products, gourmet microwave popcorn flavors like Parmigiano, Curry, Cinnamon and Vanilla are packaged in a shiny metallic outer wrapping. In order to reveal its full assortment, all flavors are listed, but the bolded word indicates the type that's been individually packaged. On the inside, an elegant marbled snacking bag is used to show off the vibrant colors of the popcorn kernels themselves.
The bronze, silver and gold packaging system for Diz-Diz also reminds of the excitement that will come with the arrival of this year's summer Olympics.
To elevate the products, gourmet microwave popcorn flavors like Parmigiano, Curry, Cinnamon and Vanilla are packaged in a shiny metallic outer wrapping. In order to reveal its full assortment, all flavors are listed, but the bolded word indicates the type that's been individually packaged. On the inside, an elegant marbled snacking bag is used to show off the vibrant colors of the popcorn kernels themselves.
The bronze, silver and gold packaging system for Diz-Diz also reminds of the excitement that will come with the arrival of this year's summer Olympics.
Trend Themes
1. Gourmet Popcorn Packaging - Opportunity for innovative packaging designs that elevate the gourmet popcorn experience with metallic and visually appealing materials.
2. Individually Packaged Flavors - Potential for individually packaged gourmet popcorn flavors to cater to consumer preferences and create a personalized snacking experience.
3. Luxury Snack Packaging - Demand for upscale and visually stimulating snack packaging that enhances the perceived value of the product.
Industry Implications
1. Food Packaging - Innovative packaging solutions for the food industry, specifically for gourmet popcorn products.
2. Snack Food - Opportunity to create unique and luxurious packaging for high-end snack products.
3. Event Souvenirs - Potential market for metallic popcorn packaging as a unique and memorable souvenir item at events such as the Olympics.
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