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Strengthening Clay Haircare

Clean the Sky - Positive Eco Trends & Breakthroughs

Fortifyd Naturals Shares the Benefits of Moroccan Clay for Hair

— December 24, 2018 — Fashion
When it comes to beauty, consumers are familiar with the idea of using clay-based products for facial care but the Fortifyd Naturals 100% Pure Moroccan Rhassoul Clay for hair introduces a different way for everyone to make the most of the beneficial natural ingredient.

According to the brand, the clay haircare product is beneficial for everything from deeply cleansing the hair and scalp to removing built-up product residue and promoting hair growth, as well as strengthening and detangling the strands of hair.

With this vegan-friendly, natural clay product from Fortifyd Naturals—which is suited to all hair types—consumers are able to mix their own hair mask and enjoy a simple, affordable one-ingredient solution for ongoing haircare.
Trend Themes
1. Clay Haircare Products - The trend of using clay-based products for haircare is gaining popularity, offering a natural and effective solution for cleansing and strengthening the hair.
2. DIY Haircare - The trend of mixing personalized hair masks using natural ingredients provides consumers with a customizable and affordable solution for ongoing haircare needs.
3. Natural Ingredients in Haircare - The trend of using 100% pure Moroccan Rhassoul Clay highlights the growing demand for natural and beneficial ingredients in haircare products.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can explore the development of clay-based haircare products to cater to the increasing demand for natural and effective haircare solutions.
2. Natural and Organic Products - The natural and organic industry can tap into the trend of using natural ingredients like Moroccan Rhassoul Clay in haircare products, offering consumers a healthier and eco-friendly choice.
3. Beauty Tech and DIY - The beauty tech industry can develop innovative tools and devices that assist consumers in creating DIY hair masks with the right proportions of natural ingredients, enhancing the DIY haircare trend.
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