These Stackable Chips Now Come in a Salted Caramel Flavor
Katherine Pendrill — November 23, 2015 — Lifestyle
References: theimpulsivebuy & brandeating
With the holidays just around the corner, Pringles is releasing a new salted caramel flavor. For many people, the holidays are synonymous with festive flavors such as peppermint and gingerbread. However, the past few years have seen a growing demand for salted caramel-flavored items.
The new 'Salted Caramel Pringles' are part of an exclusive holiday collection that is only available through Walmart. In addition to the salted caramel flavor, Walmart will also carry Milk Chocolate Pringles. Other holiday flavors, such as Tortilla Cinnamon & Sugar and White Chocolate can be purchased from select retailers nationwide. The new holiday collection is designed to offer consumers a sweet and salty alternative to traditional potato chips.
The festive chip collection is available from now until the end of the holiday season.
The new 'Salted Caramel Pringles' are part of an exclusive holiday collection that is only available through Walmart. In addition to the salted caramel flavor, Walmart will also carry Milk Chocolate Pringles. Other holiday flavors, such as Tortilla Cinnamon & Sugar and White Chocolate can be purchased from select retailers nationwide. The new holiday collection is designed to offer consumers a sweet and salty alternative to traditional potato chips.
The festive chip collection is available from now until the end of the holiday season.
Trend Themes
1. Salted Caramel-flavored Snacks - Opportunity for food manufacturers to capitalize on the growing demand for this flavor in snacks beyond just chips.
2. Exclusive Holiday Collections - Opportunity for retailers to tap into consumers' interest in limited-edition holiday products to drive sales during the season.
3. Alternative Flavors for Traditional Snacks - Opportunity for snack manufacturers to experiment with new and unique flavor combinations to stand out in a crowded market.
Industry Implications
1. Food Manufacturing - Manufacturers can launch new products, flavors, and limited editions of popular snacks to keep consumers interested and boost sales during the holidays.
2. Retail - Retailers can create exclusive holiday collections to draw consumers into stores and drive sales during the festive season.
3. Snack Food Industry - Opportunity for snack manufacturers to innovate and offer new and exciting flavors to differentiate themselves from competitors and attract customers.
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