Oral health products and initiatives mix sweet flavors with dental care
Implications - Oral health products are adopting sweet flavors in an effort to combine dental care and enjoyment. This unusual pairing is particularly effective for brands looking to make a memorable impression within the saturated healthcare market, and allows shoppers to access unorthodox products that stand apart from the rest.
Workshop Question - How can your brand make the mundane aspects of daily life more exciting and engaging for consumers?
Trend Themes
1. Flavored Oral Hygiene Products - The trend of combining sweet flavors with dental care in oral health products provides an opportunity for brands to stand apart within the healthcare market.
2. Innovative Dental Hygiene Initiatives - Reprogramming vending machines and offering free toothpaste samples is a disruptive innovation that emphasizes the importance of routine oral care.
3. Natural and Beneficial Toothpaste Ingredients - Using all-natural and beneficial ingredients in toothpaste, such as xylitol and MTC oil, provides a healthier and environmentally friendly option for customers.
Industry Implications
1. Personal Care Products - Personal care product companies can take advantage of the trend towards flavored oral hygiene products and innovative dental hygiene initiatives to stand out within the market.
2. Healthcare - Healthcare companies and professionals can promote and recommend the use of natural and beneficial toothpaste ingredients for better oral care.
3. Environmental Sustainability - Companies can promote the use of all-natural and environmentally friendly ingredients and packaging in toothpaste products for a more sustainable dental hygiene practice.
