Brands hone in on gender bending shoe lines for the modern consumer
Implications - Brands are honing in on androgynous footwear lines that deliver gender-neutral designs. These creative concepts are meeting the wants and needs of modern shoppers who are no longer restricted to strict male and female divisions, but are instead blurring distinctions, reflective of an evolving view on gender.
Workshop Question - How is your brand adapting to new demands as consumer perceptions evolve through exposure to new concepts?
Trend Themes
1. Gender-neutral Design - Brands are creating androgynous footwear lines that deliver gender-neutral designs. It is an opportunity for businesses to become more inclusive and cater to a diverse range of consumers.
2. Mix of Feminine and Masculine - Brands are blending feminine and masculine elements in their footwear designs. It is an opportunity to create unique products that appeal to consumers who want to challenge traditional gender roles.
3. Sporty and Chic Design - Brands are creating sporty and chic footwear designs that cater to consumers who want to wear comfortable shoes while still looking stylish. It is an opportunity for businesses to tap into the growing market of athleisure fashion.
Industry Implications
1. Fashion - The fashion industry can take inspiration from gender-fluid designs to create more inclusive and diverse products for consumers.
2. Footwear - The footwear industry can adopt a mix of feminine and masculine elements in their designs to create more unique and innovative products.
3. Athleisure - The athleisure industry can continue to develop sporty and chic footwear designs to cater to consumers who want to be comfortable and stylish at the same time.
4 Featured, 36 Examples:
611,862 Total Clicks
Date Range:
Jan 14 — Jun 15
Trending:
Warm
Consumer Insight Topics:
