Kid-targeted wearables transform playtime into an immersive experience
Implications - As wearable technology becomes adopted by the mainstream, brands have begun targeting younger consumers with devices that promote education, fitness and digital literacy. Wearable toys are another avenue brands can explore in this market, offering children the opportunity to immerse themselves entirely in the act of play. The interactive and transformative properties of such toys not only make sure that play is possible anywhere, but also ensure that children are active agents in the process.
Workshop Question - How is your brand appealing to today's parent's desire for products that are connected?
Trend Themes
1. Wearable Toys - Brands are creating interactive and immersive wearables for children's playtime, expanding into new markets and promoting education, fitness, and digital literacy.
2. Gamified Fitness Tracking - Fitness wearables for children are gamifying active playtime, making exercise more fun and promoting healthy habits.
3. Wearable Programming - Wearables are being incorporated into educational toys, allowing children to create their own interactive programs and expanding upon the Internet of Things.
Industry Implications
1. Toy Industry - Wearable toys offer a new avenue for growth in the toy industry as brands develop interactive and immersive play experiences.
2. Education Technology - Wearable educational toys and programming devices promote digital literacy in children, opening up possibilities for new products and services in the education technology industry.
3. Gamification - Gamification opportunities in the kids' fitness tracker industry allow for the promotion of healthy habits through interactive challenges and rewards.
5 Featured, 41 Examples:
252,652 Total Clicks
Date Range:
May 14 — Jun 15
Trending:
Mild
Consumer Insight Topics:
