The Rudy Hadisuwarno Campaign Encourages Better Hair Care
Meghan Young — April 11, 2014 — Marketing
References: pratamagroup & adeevee
Whether a woman is purposefully destroying her hair because she simply doesn't care or has given up because she feels its a lost cause, the Rudy Hadisuwarno ad campaign shows that both behaviours need to be corrected as soon as possible. And it can be with the help of this beauty product. Designed specifically for dry and damaged hair, Rudy Hadisuwarno ensures that women don't have to treat their coifs like like brooms, doormats and toilet brushes any longer.
The Rudy Hadisuwarno ad campaign was conceived and executed by ad agency DM Pratama Communications, which is based in Jakarta, Indonesia. It was creative directed by Maria Sum and Devyta Ariessandy with photography by Nurulita and retouching by Panji Simanjuntak, Ubaidillah and Thoriq Yasirrahman.
The Rudy Hadisuwarno ad campaign was conceived and executed by ad agency DM Pratama Communications, which is based in Jakarta, Indonesia. It was creative directed by Maria Sum and Devyta Ariessandy with photography by Nurulita and retouching by Panji Simanjuntak, Ubaidillah and Thoriq Yasirrahman.
Trend Themes
1. Hair Care Awareness - The Rudy Hadisuwarno campaign highlights the need for better hair care and encourages women to stop damaging their hair.
2. Self-care Products - The Rudy Hadisuwarno beauty product is specifically designed for dry and damaged hair, showing a trend towards targeted self-care solutions.
3. Authentic Advertisement - The Rudy Hadisuwarno campaign employs real and relatable scenarios to advertise their product, showcasing a trend towards authenticity in advertising.
Industry Implications
1. Beauty and Personal Care - The Rudy Hadisuwarno campaign and beauty product cater to the growing demand for targeted self-care solutions in the beauty and personal care industry.
2. Advertising and Marketing - The Rudy Hadisuwarno ad campaign's focus on authenticity and relatable scenarios highlights a trend towards more genuine marketing strategies in the advertising industry.
3. Photography and Retouching - The Rudy Hadisuwarno campaign features the work of several photographers and retouchers, indicating an opportunity for disruption and innovation in the photography and retouching industry.
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