Monkey Around With 'Grapes for Apes' And Save Orangutans
Going Like Sixty — February 23, 2009 — Marketing
References: greendaily
If you drink a lot of fermented grape juice, then from time to time you know you just want to branch out for a swinging new taste. Give Grapes For Apes a try. If nothing else, you will feel good knowing that $7 per bottle goes to save orangutans.
The vintner behind the cause, Custom Grapes, offers five Chilean and one Spanish label.
Implications - In addition to durable products, industries are looking to improve their reputation by cooperating with goodwill organizations. This strategy has allowed businesses to raise awareness and donate sales to a cause that needs it. By acting with charitable organizations, brands will promote a caring image to consumers who would be more than happy to donate to those in need.
The vintner behind the cause, Custom Grapes, offers five Chilean and one Spanish label.
Implications - In addition to durable products, industries are looking to improve their reputation by cooperating with goodwill organizations. This strategy has allowed businesses to raise awareness and donate sales to a cause that needs it. By acting with charitable organizations, brands will promote a caring image to consumers who would be more than happy to donate to those in need.
Trend Themes
1. Socially Responsible Consumption - Opportunity for businesses to partner with goodwill organizations to promote a caring image and raise awareness about causes in need.
2. Cause-related Marketing - Brands can donate a portion of their sales to a cause, connecting with socially conscious consumers and boosting their reputation.
3. Eco-friendly Products - Consumers are increasingly inclined to support products and companies that have a positive impact on the environment.
Industry Implications
1. Wine - Wineries can collaborate with conservation organizations to create wine products that contribute to wildlife conservation efforts, appealing to socially conscious consumers.
2. Food and Beverage - Food and beverage companies can partner with charities and allocate a portion of their sales for humanitarian causes, enhancing their brand reputation and increasing customer loyalty.
3. Sustainable Agriculture - Grape growers and agricultural companies can adopt eco-friendly practices to promote sustainable wine production, attracting environmentally conscious consumers.
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