Polestar Announced That It Will Open North America's First EV Store
Daniel Johnson — October 18, 2019 — Autos
Polestar has announced that it will be opening an EV store, which will be the fist of its kind in North America. The company has announced that the store will be titled 'Polestar Space,' and it will be located in Montreal, however, no exact location has been set. Polestar also indicated that consumers should be able to shop at the EV store beginning in 2020.
The company's Montreal store is scheduled to be the first of three locations in Canada. Polestar has indicated that two other stores will be opening in Vancouver and Toronto, as well as a retail network in the United States. The United States retail network will have a strategic location, however, no exact location has been released.
Polestar will operate the EV store in a different way than conventional dealerships. The company will encourage consumers to walk around and look at different cars, and cars will also be available through a subscription service.
The company's Montreal store is scheduled to be the first of three locations in Canada. Polestar has indicated that two other stores will be opening in Vancouver and Toronto, as well as a retail network in the United States. The United States retail network will have a strategic location, however, no exact location has been released.
Polestar will operate the EV store in a different way than conventional dealerships. The company will encourage consumers to walk around and look at different cars, and cars will also be available through a subscription service.
Trend Themes
1. EV Store Experience - Polestar is redefining the dealership experience by encouraging consumers to walk around and explore different electric vehicles, offering potential for disruptive innovation in the automotive retail industry.
2. Expansion of EV Retail Network - Polestar's plans to open multiple EV stores across North America present opportunities for disruptive innovation in the electric vehicle industry and in retail strategies for sustainable transportation.
3. EV Subscription Service - Polestar's introduction of a subscription service for electric vehicles at their EV stores suggests a disruptive innovation opportunity in the automotive industry, changing the way consumers access and own electric vehicles.
Industry Implications
1. Automotive Retail - The opening of Polestar's EV stores introduces a disruptive innovation opportunity in the automotive retail industry, transforming the way consumers interact with and purchase electric vehicles.
2. Electric Vehicle Manufacturing - The expansion of Polestar's retail network and the introduction of subscription services highlight a disruptive innovation opportunity in the electric vehicle manufacturing industry, revolutionizing how electric vehicles are sold and delivered to customers.
3. Sustainable Transportation - Polestar's EV stores and subscription service present a disruptive innovation opportunity in the field of sustainable transportation, changing how people access and use electric vehicles for a greener future.
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