American Girl is Auctioning Off Dolls with Swarovski Crystals
Laura McQuarrie — November 18, 2020 — Life-Stages
References: Americangirl & businesswire
American Girl created three one-of-a-kind collectible dolls that are decorated with thousands of Swarovski crystals and they will be auctioned off so that 100% of the net proceeds can support the First Responders Children’s Foundation Toy Express program. Each of the dolls sports a crystal-studded gown and sparkling accessories that took Swarovski couturiers over 330 hours to design and embellish by hand.
The dolls feature more than 5,000 Swarovski crystals and crystal beads in 24 colors and the bidding for each American Girl Collector doll starts at $5,000. The 2020 American Girl Collector Dolls include Sweet as a Rose, Boho Chic and Fuchsia Feathers.
This season, one of the three one-of-a-kind American Girl Collector dolls will be on display at the company’s flagship retail stores in New York, Chicago and Los Angeles.
Image Credit: American Girl
The dolls feature more than 5,000 Swarovski crystals and crystal beads in 24 colors and the bidding for each American Girl Collector doll starts at $5,000. The 2020 American Girl Collector Dolls include Sweet as a Rose, Boho Chic and Fuchsia Feathers.
This season, one of the three one-of-a-kind American Girl Collector dolls will be on display at the company’s flagship retail stores in New York, Chicago and Los Angeles.
Image Credit: American Girl
Trend Themes
1. Crystal-adorned Collectibles - Incorporating Swarovski crystals into otherwise ordinary objects has the potential to turn average products into luxurious and elegant collectibles.
2. Charitable Auctions - Charitable auctions that offer unique items can attract high bids and generate significant funds for a cause.
3. Collaborative Fundraising - Collaboration between businesses and charitable organizations can provide mutually beneficial outcomes, such as raising funds while promoting products.
Industry Implications
1. Toy Manufacturing - Adding unique, luxury touches to limited edition toys and collectibles can command high prices and appeal to niche markets.
2. Fashion and Accessories Retail - Adding crystals and luxury embellishments to accessories can add value to products and attract customers who are willing to pay a premium for unique and high-quality items.
3. Charity and Nonprofit - Partnering with businesses to create exclusive, limited edition products can provide a new stream of fundraising revenue and promote the organization's mission and cause.
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