The Latest Old Navy Holiday Campaign Stars RuPaul for the RuPaulidays
Michael Hemsworth — December 5, 2020 — Marketing
References: oldnavy.gap & out
The latest Old Navy holiday campaign has been launched by the brand starring drag queen RuPaul in a series of commercials that encourage consumers to celebrate the RuPaulidays in a pair of new pajamas. The campaign features RuPaul singing all the various jingles from the campaign, which are being launched across the US and Canada in both English and Spanish. Consumers are encouraged to pick up a pair of pajamas for everyone in the family -- including the dog -- as they settle in to celebrate the season with their loved ones.
The RuPaul Old Navy holiday campaign has been launched just in time to coincide with the drag queen's latest Cosmopolitan UK cover that was released hours prior.
The RuPaul Old Navy holiday campaign has been launched just in time to coincide with the drag queen's latest Cosmopolitan UK cover that was released hours prior.
Trend Themes
1. Drag Queen Marketing - The rise of drag queen-themed marketing campaigns aimed at diversifying and reaching new audiences.
2. Inclusive Advertising - Brands are integrating people from all walks of life in their advertising campaigns to remain relevant in a changing cultural landscape.
3. Celebrity Collaboration - Collaborations between celebrities and big brands are becoming more common particularly in fashion and beauty industries.
Industry Implications
1. Fashion - Fashion companies can tap into the drag queen community to gain a fresh perspective and insights from a largely untapped market.
2. Retail - Retail companies can leverage inclusive advertising to boost sales and attract a broader range of customers.
3. Media & Entertainment - Media & Entertainment industries can embrace the popularity of drag queens to showcase diversity and increase viewership and customer base.
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