The SUFE Fund's Collection Challenges Loan Repayment
Ellen Smith — November 17, 2020 — Fashion
References: newyork.doverstreetmarket & hypebae
The COVID-19 pandemic has re-birthed conversations regarding student debt and loan repayment, so it's no surprise that this discussion is being reflected in other industries, like fashion. Designer designer John-John Johnson Joonya, who goes by the name DJ4Animals has launched a collection with Dover Street Market that benefits his foundation, 'State University Of Free Education's Fund.
According to a press release, SUFE's mission is to offer "“financial mentorship as well as resources, grounded in the philosophy that higher education should be accessible and affordable to everyone.” The 10-piece capsule collection is reflective of this as it boasts the brand's "Free Education' text throughout. The sweater is limited to only 10 editions, prompting consumers to act fast.
Image Credit: Marwan Shousher
According to a press release, SUFE's mission is to offer "“financial mentorship as well as resources, grounded in the philosophy that higher education should be accessible and affordable to everyone.” The 10-piece capsule collection is reflective of this as it boasts the brand's "Free Education' text throughout. The sweater is limited to only 10 editions, prompting consumers to act fast.
Image Credit: Marwan Shousher
Trend Themes
1. Student Debt Clothing - The rise of student debt clothing lines presents an opportunity for designers to create products that raise awareness about this issue and support organizations that offer financial mentorship.
2. Loan Repayment Fashion - Fashion brands can contribute to the conversation around loan repayment by incorporating related messages and donating a portion of profits to organizations offering financial assistance.
3. Affordable Education Apparel - Designers can create apparel that promotes the idea of affordable education, catering to a demographic of people looking for clothing that reflects their values and beliefs.
Industry Implications
1. Fashion - The fashion industry has the opportunity to create awareness and support for student debt and loan repayment by launching their own collections and donate a portion of profits to organizations that provide financial assistance.
2. Higher Education - Institutions of higher education could leverage this trend by partnering with fashion brands to launch clothing lines, incorporating messaging around affordable education within the collection.
3. Non-profit - Non-profit organizations have an opportunity to partner with designers to create collections, raising awareness for causes like affordable education and student debt. The sale of such collections could help provide the necessary funding for these organizations.
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