Moustache's Retail Experience Creates Contrast of Space and Product
Kalin Ned — November 27, 2019 — Art & Design
French brand Moustache has a striking aesthetic for its recently opened Parisian store. The space exudes minimalist modernism. It is designed by En Bande Organisée and Julien Dufresne Architecte who embraced the idea of a cave-like ambiance.
The aestheticized retail experience fits Moustache's ethos quite well. This is the business' first permanent brick-and-mortar location, showcasing the physicality of the beautiful design objects that the brand makes available to consumers. The brief called for the Parisian store to be immersive but to accent the product range, rather than take attention away from it. En Bande Organisée and Julien Dufresne Architecte did a great job at that. While the cave-like layout of the Parisian store boasts playfully sculptural and subtle nooks, the white walls allows for Moustache's products to effortlessly shine.
Image Credit: Mario Simon Lafleur
The aestheticized retail experience fits Moustache's ethos quite well. This is the business' first permanent brick-and-mortar location, showcasing the physicality of the beautiful design objects that the brand makes available to consumers. The brief called for the Parisian store to be immersive but to accent the product range, rather than take attention away from it. En Bande Organisée and Julien Dufresne Architecte did a great job at that. While the cave-like layout of the Parisian store boasts playfully sculptural and subtle nooks, the white walls allows for Moustache's products to effortlessly shine.
Image Credit: Mario Simon Lafleur
Trend Themes
1. Cave-like Retail Spaces - Retailers can innovate by creating immersive, cave-like spaces that complement their product ranges while also creating a unique customer experience.
2. Minimalist Modernism - Minimalist modernism can be used to create striking retail spaces that allow products to stand out and provide a visually pleasing experience for customers.
3. Aestheticized Retail Experience - Retailers can differentiate themselves by creating immersive, visually pleasing environments that complement their product ranges and provide a unique shopping experience for customers.
Industry Implications
1. Home Decor and Furniture - By creating immersive, minimalist modernist retail spaces, home decor and furniture retailers can showcase their products and provide a unique shopping experience for customers.
2. Luxury Fashion and Accessories - Luxury fashion and accessories retailers can differentiate themselves by creating aesthetically pleasing, cave-like spaces that showcase their products and provide a unique shopping experience for customers.
3. Art Galleries and Exhibitions - Art galleries can create immersive, cave-like spaces to showcase their exhibitions and provide visitors with a unique, visually engaging experience.
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