Share culture moves past renting and into giving
Implications - The modern consumer has a strong sense of community created by the feeling of closeness created by online interaction. This is the reason for the rise of share and rental culture. Using this idea for more noble causes, consumers are seeking ways to share intangible goods with the less fortunate by lending necessary resources.
Trend Themes
1. Resource Sharing - Consumers are seeking ways to share intangible goods with the less fortunate by lending necessary resources.
2. Peer-to-peer Networks - Platforms like Gridmates allow for energy-sharing among neighbors and reducing energy poverty.
3. Social Impact Marketing - Social Feed and similar initiatives encourage social media sharing for good causes and feeding children in need.
Industry Implications
1. Energy - Smart energy networks and innovative peer-to-peer systems can increase access to renewable sources and reduce greenhouse gas emissions.
2. Marketing and Advertising - Companies can leverage the power of social media and social impact marketing to achieve significant social and environmental impact.
3. Utilities and Public Services - Public services like water utilities can incorporate creative payment systems and exchange networks to help alleviate financial burdens on vulnerable communities.
4 Featured, 34 Examples:
181,756 Total Clicks
Date Range:
Jul 14 — Feb 15
Trending:
Mild
Consumer Insight Topics:
