Brands create products specifically for consumers with chronic health problems
Implications - As consumers rely more on technology for health maintenance, products specifically designed for those with persistent ailments are on the rise. Cost-effective and easily obtainable, the innovations target consumers looking to manage chronic conditions without the need for medical intervention, reflecting a desire for self-directed care even when it comes to more serious issues.
Trend Themes
1. Wearable Technology for Chronic Ailment Management - The rise of wearable technology targeting consumers looking to manage chronic conditions without medical intervention opens up disruptive innovation opportunities.
2. Data-tracking Apps for Chronic Conditions - The proliferation of mobile apps designed to track and monitor chronic conditions such as diabetes and epilepsy presents opportunities for further development of data-driven diagnosis of various medical conditions.
3. Bio Sensors for Long-term Disease Monitoring - The advent of bio sensors capable of tracking changing body chemistry in real-time has the potential to revolutionize long-term continuous monitoring of a person's health.
Industry Implications
1. Healthcare Industry - The healthcare industry can leverage the trends of wearable technology, data-tracking apps, and bio sensors to improve the diagnosis, monitoring, and treatment of various medical conditions.
2. Technology Industry - The technology industry can drive innovation in the development of wearable technology, data-tracking apps, and bio sensors for chronic ailment management and disease monitoring.
3. Fitness Industry - The fitness industry can explore opportunities for developing heart-tracking arm bands and other wearable technology that integrates seamlessly into the user's exercise routine.
