NeighborGoods Matches Up Borrowing Wants With Lenders
Katie Cordrey — February 7, 2010 — Eco
References: neighborgoods.net & greenzer
NeighborGoods is a peer-to-peer stuff-sharing network. We all have stuff we don’t use very often and we all need stuff for a use or two, but really don’t need to own it: That’s the idea behind NeighborGoods.
The site, which made its October 2009 debut in Los Angeles, lists stuff by category, keyword, or Zip code. Typing in several Zip codes reveals sharers around the U.S.. Users can start by sharing with friends and share with strangers as the comfort level grows.
The system encourages use of the stuff we already own. It’s good for the planet because we aren’t buying stuff needlessly.
The site, which made its October 2009 debut in Los Angeles, lists stuff by category, keyword, or Zip code. Typing in several Zip codes reveals sharers around the U.S.. Users can start by sharing with friends and share with strangers as the comfort level grows.
The system encourages use of the stuff we already own. It’s good for the planet because we aren’t buying stuff needlessly.
Trend Themes
1. Peer-to-peer Stuff-sharing - Disruptive innovation opportunity: Develop a platform that connects people who want to borrow items with lenders in their local area.
2. Collaborative Consumption - Disruptive innovation opportunity: Create a marketplace where individuals can share their belongings with others, reducing waste and promoting sustainable living.
3. Community-based Sharing - Disruptive innovation opportunity: Build a network that fosters sharing within local communities, allowing people to access items they need without the need for ownership.
Industry Implications
1. Sharing Economy - Disruptive innovation opportunity: Innovate within the sharing economy by developing platforms that facilitate peer-to-peer sharing of goods and services.
2. Online Marketplace - Disruptive innovation opportunity: Disrupt the traditional retail model by creating an online marketplace where individuals can lend and borrow items directly from one another.
3. Sustainable Living - Disruptive innovation opportunity: Explore sustainable living solutions by promoting the sharing of goods and resources within communities.
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