Carnivore pride is taken to staggering new heights
Implications - Backlash to the health food movement can be seen with carnivorous pride in meat-based dishes, but as vegetarian dishes become more enticing, meat lovers respond with multi-meat dishes that pile on the protein. This goes beyond a battle between vegetables and meat, and into what it means to be healthy. Fed up with being told to be thin, consumers are aiming for a more strong form of fitness.
Trend Themes
1. Meat-stacking - As protein becomes a priority, carnivorous consumers are experimenting with multi-meat dishes in response to vegetarian options.
2. Unconventional Menu Offerings - As fast food franchises introduce fewer unhealthy menu items, some are appealing to consumers' experimental and adventurous tastes by creating out-of-the-box concoctions.
3. Bun-free Burgers - As consumers seek healthy meal alternatives, many are experimenting with 'bunless' options, including Paleo and low-carb burgers.
Industry Implications
1. Fast Food - Fast food franchises can capitalize on catering to adventurous eaters and experimenting with unconventional menu items.
2. Health & Fitness - In the face of the health food movement, businesses in health and fitness could see opportunities to develop innovative healthy meals without compromising on taste.
3. Food & Beverage - The food and beverage industry, as a whole, can respond to the trend of multi-meat dishes and bun-free burgers by experimenting with unique ways to incorporate protein or replace grains and carbs.
