Consumers use aftermarket mods to make vehicles connectivity-focused
Implications - Being in a vehicle is no longer an excuse to disconnect, which is being addressed with connectivity devices specifically designed for the car. As the Internet of Things has consumers expecting constant connection, this shift signifies an expansion of the connected home to a totally connected lifestyle.
Trend Themes
1. In-car Connectivity - As the Internet of Things has consumers expecting constant connection, businesses can innovate to expand the connected home to a totally connected lifestyle with specific connectivity devices designed for cars.
2. Portable Network Boxes - Sat-Fi and other portable network boxes bring power to consumers seeking free or low-cost alternatives to wireless carriers.
3. Automotive Travel Routers - With Autonet Mobile and similar devices, entrepreneurs can tap into a growing market of consumers who seek seamless Internet connectivity while on the road.
Industry Implications
1. Telecommunications - With the increased demand for connectivity on-the-go, telecommunications providers have the opportunity to create innovative technologies and services that support consumers seeking always-on connectivity.
2. Automotive/transportation Products - As driving lifestyles shift towards greater connectivity, opportunities abound for vehicle manufacturers to innovate in-cabin technology and bring the luxury of tech convenience to driving.
3. Wireless Audio - As the need for audio and hands-free connectivity in cars continues to rise, the wireless audio industry has the opportunity to develop next-gen products and services that better integrate the Car/Audio/Smartphone ecosystem.
