From Our Market Creates Curated Boxes from Open-Air Markets
Ellen Smith — November 13, 2020 — Lifestyle
References: fromourmarket & montereyherald
From Our Market is a farm-fresh website that's bridging the gap between the pre and post-pandemic world. While some open-air markets can abide by safety regulations and stay open, many are losing shoppers who would prefer to have their groceries delivered, instead of mulling through stands.
From Our Market combines the two, as they offer curated boxes of fresh food that are comprised of the offerings from farmer's markets throughout Monterey County. The website was developed by a local woman, Mina Afshari, who does the shopping herself. On Wednesday, customers can choose from a selection of fresh fruit and vegetables, alongside organic chicken, beef, fish and more. Afshari then compiles each order in a carefully curated box, offering curbside pick-up or delivery. What's unique about From Our Markets, is that is serves as the middleman between the artisan and the consumer.
Image Credit: Dianne Shannon — Special to the Herald
From Our Market combines the two, as they offer curated boxes of fresh food that are comprised of the offerings from farmer's markets throughout Monterey County. The website was developed by a local woman, Mina Afshari, who does the shopping herself. On Wednesday, customers can choose from a selection of fresh fruit and vegetables, alongside organic chicken, beef, fish and more. Afshari then compiles each order in a carefully curated box, offering curbside pick-up or delivery. What's unique about From Our Markets, is that is serves as the middleman between the artisan and the consumer.
Image Credit: Dianne Shannon — Special to the Herald
Trend Themes
1. Farm-to-table Delivery - Opportunity for businesses to provide curated boxes of farm-fresh food from local markets to consumers' doorsteps.
2. Open-air Market Adaptation - Potential for open-air markets to partner with online platforms to offer delivery or curated box options to attract more customers.
3. Hyperlocal Online Platforms - Emerging trend of online platforms connecting consumers with locally sourced products, creating opportunities for collaboration between producers and consumers.
Industry Implications
1. Agriculture - Disruptive innovation opportunity for farmers and producers to collaborate with online platforms and create direct-to-consumer delivery services.
2. E-commerce - Opportunity for e-commerce platforms to create specialized categories for local market deliveries and support the growth of hyperlocal online platforms.
3. Food Service - Potential for restaurants and cafes to partner with local markets and online platforms to offer curated box options and expand their reach to customers beyond their physical locations.
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